In the present global scenario, the consumer goods companies have to do their best to get consumer confidence, there by improve their sales. The end user expectations are constantly changing each day. The industry is bracing to newer IT technologies like analytics and Big Data in order to manage trade promotion and supply chain which help meet evolving consumer and customer demand. This helps to not understand what the customers think and evolve new strategies. Test Yantra understands the need of the consumer domain IT requirements and has the expertise to test and give confidence to the customer in terms of the newer implementations from changing software trends.